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5 Mistakes Businesses Make When Hiring a Freelance SEO Copywriter
01.52 // 0 komentar // Lisa Stanford // Category: freelance seo copywriters , hire seo copywriter , mistakes businesses hiring freelance copywriter , seo copywriters , six figure seo copywriter //Search Engine Optimization (SEO) is a big part of building a web presence for your business. Hiring a SEO copywriter can be a wise investment for companies and individuals doing business online. Will you be prepared for SEO success or setting yourself for failure? Here are five things you can start off on the wrong foot - and ways to avoid them
.1 Not identify a unique selling proposition (USP ).
"We must write to our Widget McWidget website."
"OK. What's so special about the Widget McWidget?"
"Huh? Uh, we were hoping that we could say that ."
What makes your business stand out? Why would people buy what you sell? As a special value you offer your current and potential clients? This is your unique selling proposition.
Do not waste your time or SEO copywriter's forcing them to try to figure this out. Copywriters do not create value. Copywriters communication value. They translate the idea of business in a language that engages and encourages people to take interest. SEO copywriters do that and make it easy for your customers to find you on search engines.
2 Provide inadequate information about what is needed.
"We need a blog."
"A-ha. For what?
"Ummm, everyone else has a blog ?"
If there is anything that will set the client to be disappointed, it is the lack of clear guidelines for the work they need done. SEO copywriters do not mind readers. If you are, and will employ them to do instead.
At the very least, before you hire a SEO copywriter, you need to know: What do you want? Who is it for? When you need it? Where did it go? Why do you need? How should look, sound or feeling? Better to err on the side of information overload found disappointed because you provided inadequate information.
3 No budget.
"We have seen the ad, and we'd love to hire you as an SEO copywriter."
"Great. What kind of budget you have for this project?"
"Oh, yes. Hmm. How low can I go ?"
Would you buy a car without knowing how much you were willing to pay for one? How about Hi-Definition TV? house? Why would a decision to hire SEO copywriter will be different?
as cheap as possible is a budget. $ 3 per blog is not a budget. $ 35 an hour is not a budget. Your budget should reflect what you are willing to invest in SEO copywriting. Once again, it's your job. Before you even bother to contact someone, you need to do your research. If you have three character of the budget, why would you waste time trying to hire a six-figure copywriter SEO? If the industry standard for SEO web copy is $ 450 per page, why would you only budget $ 600 for the whole web page?
4 Remember to sign the contract.
"Hey, your payment is way overdue."
"We decided that we did not like what you've done will not pay you."
"Er, say what ?"
You can imagine how quickly it could turn real ugly.
contracts protect you spelling exactly what you pay for. They would be smart SEO copywriter letting them know how much work they do and when they will be paid. Contracts need not be complicated "legal speak." They can be simple and clear, especially for small business.
5 Pay peanuts.
"How many articles you need?"
"10 or 15. "
"week"?
"day".
"Uhhh, what is your budget again?"
"$ 25."
"Per post?"
"Total ."
If you pay peanuts, you're better employment monkeys instead of SEO copywriters. This "short" 500-word article you wrote that "should only take 45 minutes" really runs closer to 3 or 4 hours if you want to say something worth saying. And on top of that, you want keywords, relevant links and the like.
SEO copywriting is more than stringing words together or include the keyword. This is the real deal to real people, so you have to pay real money. Would the original well written content rich with keywords and strategically placed to do? You will have to pay for it.
Conclusion
Of course, there are many ways to get it wrong, many more mistakes you make when hiring a SEO copywriter. But when you hire a SEO copywriter, remember that you are dealing with the word machine. You're getting a human being with specialized knowledge. If you treat your SEO copywriter as an expert, you are far more likely to get it right.
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