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Either Make Offers Or Save Your Advertising Money
14.50 // 0 komentar // Lisa Stanford // Category: copywriting tips , either offers save advertising money , freelance copywriter , ghost writer , writing web content //Zig Ziglar is the speaker who speaks mostly about selling. But one of his comments has a lot to say about it is closely related themes, advertising. He describes a salesman who never tries to close the deal as a "professional visitor" rather than "professional salesman ."
This description has a lot that could help advertisers generate more profitable ads. It is sad, but it is much ad copy written many freelance copywriters is one of the "professional visitor" category. They are ads that try to improve the company's "brand" and "image", without any use of direct response methods.
These are the types of ads that do not offer the reader, not a call to action, nor do they offer benefits in exchange for the reader is actually doing something. These ads are written equivalent of professional visitors.
and tragically, as listings are many companies that can ill afford such waste, their very lives.
So how to make an offer freelance copywriter in the ad? offer the benefits associated with action . benefit is what the customer will receive if she will take a certain action.
action must be done client can buy, but can be a lower threshold of action such as sending in a coupon for free product information or a free gift that is related in some way that the services you offer.
problems with the brand and image advertising are almost too numerous to discuss.
First, the most likely response to the brand or image ad is for the reader to put down a magazine or newsletter and say, 'OK, if I ever need these guys, now I know where they are. "The only way the advertiser will get the job of these people is if they happen to need this service right away or develop a need for that product or service in the future, and somehow can not remember who the company that put out an ad seen months or years.
and brand image advertisements imply some vague action that the reader needs to be done, such as the "contact us if you have any questions." For this, the reader says: "OK, if I ever have any questions, I'll be sure to give you a call ."
offer, on the other hand, promise concrete benefits in exchange for a specific act. "Enter your email address and get a free ebook." "Call our office and we will mail free booklet for you immediately." "Attend our free seminar and we will give you a free meal and teach you how to get more traffic to your website ."
the tragedy of brand and image advertising that could be increasing your brand or image while at the same time call an immediate response.
ad can do both, make an offer and strengthen its brand identity. For example, I recently saw an ad that Morgan Stanley is offering a free analyst report on the economic outlook for the next business cycle.
This ad is clearly enhanced their image as a knowledgeable investment advisor, while at the same time offers the advantage of (free report), in exchange for the reader to take action (send in a coupon search report ).
I can not think of any business that could make a similar offer. Not only would such an ad enhance your business' brand image, will also lead to gather potential customers and build a database from which you can send mail from the future interests of this group of people.
Remember, the most profitable advertisers are not "professional visitors, even on paper. Always be "a professional salesperson, " and you will see a new business, new customers and increasing brand awareness.
freelance copywriter, writing web content, copywriting tips, a writer who writes
Copyright (C) 2006, Charles Brown. All rights reserved.
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